Sports and Leisure Innovation is the holding group regarding six live (as at Jan 2022) new brands entering the health and finess, physical activity sectors with a major disruptor attitude to family fitness, sports participation and child health. They are:

Healthtrack Clubs- A new entrant into the family health club sector led by Andy Baker at www.healthtrackclubs.co.uk

SwimSpa - 8,000 sq ft wet spa and swim lane experiences on the High Street led by Andy Harris

Children First - Bespoke 20,000 sq ft spaces for older children on the High Street led by a consortia of industry experts

CoachRed - A tech platform focused on searching and booking for sports coaches led by Serena Guthrie at www.coachred.co.uk

Hddle - The multi sport version of 5 a side operator Goals but more focused on multi sport leagues led by Paul Vaughan at www.hddle.co.uk

New Wellbeing - A Healthtrack hybrid adapted for the local authority sector led by John Oxley

At the Sports and Leisure Innovation Agency, we have a particular emphasis on sports participation insight, stadium revenue offerings, new trends in health and fitness, sports sponsorship, business planning for investment and product development in the brand marketing, school sport, sports tech and leisure sectors.

As innovators in a number of inter related sectors, our skills lie in between sport development, sport sponsorship and sports investment as government funding changes in 2023 and big brand expectations move towards physical activity programmes, health awareness and event activation with a real social purpose.

Consumers are now changing lifestyle habits through technology so as to benefit from being more active and living longer and therefore want to see "big brands" spend more of their budgets in this changing landscape.