The Sports and Leisure Innovation Group

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                    Sports and Leisure Innovation : A background
                    Sports and Leisure Innovation is the holding group regarding six live (as at Jan 2022) new brands entering the health and finess, physical activity sectors with a major disruptor attitude to family fitness, sports participation and child health. They are:

                    Healthtrack Clubs- A new entrant into the family health club sector led by Andy Baker at www.healthtrackclubs.co.uk
                    SwimSpa - 8,000 sq ft wet spa and swim lane experiences on the High Street led by Andy Harris
                    Children First - Bespoke 20,000 sq ft spaces for older children on the High Street led by a consortia of industry experts
                    CoachRed - A tech platform focused on searching and booking for sports coaches led by Serena Guthrie at www.coachred.co.uk
                    Hddle - The multi sport version of 5 a side operator Goals but more focused on multi sport leagues led by Paul Vaughan at www.hddle.co.uk
                    New Wellbeing - A Healthtrack hybrid adapted for the local authority sector led by John Oxley



                    At the Sports and Leisure Innovation Agency, we have a particular emphasis on sports participation insight, stadium revenue offerings, new trends in health and fitness, sports sponsorship, business planning for investment and product development in the brand marketing, school sport, sports tech and leisure sectors.

                    As innovators in a number of inter related sectors, our skills lie in between sport development, sport sponsorship and sports investment as government funding changes in 2023 and big brand expectations move towards physical activity programmes, health awareness and event activation with a real social purpose.

                    Consumers are now changing lifestyle habits through technology so as to benefit from being more active and living longer and therefore want to see "big brands" spend more of their budgets in this changing landscape.

                    To learn more about the Sports and Leisure Innovation Agency and its challenger ethos, please contact Andy Baker on 07813 974865 or andyb@sportsandleisureinnovationgroup.org.uk




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                    Innovation, Insight and Integrity ..... we never work with more than 4 clients a year.


                    Projects are based on overseas investments, retainers and/or equity.




                    Technology is nothing. What's important is that you have a faith in people, that they're basically good and smart, and if you give them tools, they'll do wonderful things with them.


                    Steve Jobs


                    Copyright 2020 Sports and Leisure Innovation Agency

                    • External link opens in new tab or windowAndy Baker featured in Sportcal Summer 2017
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